Why do people turn to poetry? The most curious recent example must come from Tesco's. In attempt to deflect intense criticism over a horsemeat burger scandal, they phrased their apology in free verse in store and in adverts.
Dr Christopher Burlinson, English professor at Jesus College, Cambridge, labelled the text as clearly “a piece of concrete poetry, as well as a clever piece of advertising." And it does make us wonder here at p&g about what the current state of poetry would be if advertising had not become such a lucrative job from the fifties onward. See what you make of their attempt:
More on this story here http://www.bbc.co.uk/news/magazine-21687776.